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Benchmarking is a method of comparing your business, ideas, and models against industry standards, leaders, or best practices. Essentially, when a problem arises inside your company, particularly with productivity and profitability, you are able to gauge the options available for resolution. With the advent of the Internet, Benchmarking is easily accessible once you understand the basic research methodologies that are afforded for generating best practices within other industries transferable to your company. Once you have isolated possible solutions to your problem, you can begin analyzing and developing applications.