The issue or problem begins the process. Let’s say you are a large soft drink company and you notice that your profits have been down for the last three quarters. You could hire outside consultants and spend thousands of dollars for them to tell you what your problem is and what to do about it. Or you can train your employees to access the problem-in house. IBAR helps you diagnose problems effectively for resolution. Once the problem has been vetted and properly diagnosed, you can begin the Benchmark process.